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Art Marketing
Caroll Michels' book How to Survive and Prosper as an Artist convinced me that sending brochures initially instead of slides or CDs to galleries is the true path. What convinced me? She was able to provide a statistical analysis of the results. Impressive! The following basic package is based on her book and/or my experience in increasing sales.
Can a website increase your art sales? Definitely. I use mine to sell work to previous collectors, and, it has been useful in getting me in several galleries.
Please feel free to contact me about your art career goals and how I can help you achieve them. |
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"Kim Northrop’s excellence in creating and maintaining
the Women Contemporary Artists website has been invaluable to me and to
our organization. This website has significantly reduced the time and
expense in communicating with our members. The interesting interface and
content has greatly enhanced our publicity efforts and has brought several
opportunities to us that we would not have had without a web presence. It
also serves as an important marketing tool for all of our members with
Kim’s construction of member web pages on the site.
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"Yes, your secret was definitely your press release. Editors are interested in stories that illuminate some broader issue...Kim, if you wrote that release yourself, I'd think about adding press agent to your resume. You could interview other artists about what inspired their work and pitch their art that way." Laura Green, Journalist, Sarasota Herald Tribune
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